YUNNAN BAIYAO
TOOTHPASTE
Advertising campaign Graphic Design
DURATION
1-2 week
2021 Spring
MY ROLE
Graphic Designer
TEAM
2 Graphic Designer
ABOUT
Third Prize, Video Category of The 13th National College Student Advertising Art Competition
About the Product
Yunnan Baiyao's "Healing Tea" Milk Tea Toothpaste
Product Style Positioning
Stylish, substantial, fun; professional oral care; youthful
Product Selling Points
"Stylish" - toothpaste flavors contain 8 layers of deliciousness, 8 layers of colors, and provide 8 times the freshness and healing sensation:
1. Strawberry Mint Iced Tea Flavor: Collision of strawberry and mint.
2. Full Cup Adventure Fresh Fruit Tea: Kiwi blended with passion fruit, double fruit fragrance.
3. 3-Minute Sweet BoBo Milk Tea: Rich and fragrant milk tea flavor.
My Design
1. Strawberry Mint Iced Tea Flavor: Collision of strawberry and mint.
2. Full Cup Adventure Fresh Fruit Tea: Kiwi blended with passion fruit, double fruit fragrance.
3. 3-Minute Sweet BoBo Milk Tea: Rich and fragrant milk tea flavor.
Design Interpretations
This series of posters primarily uses the structural similarity between milk tea and toothpaste. At the bottom, the shape of a toothbrush serves as the cap of the toothpaste, lifting up an entire cup of milk tea. This design aims to evoke the sensation of the sweet fragrance of milk tea while brushing teeth, triggering associations.