JUNPING
Advertising campaign video
DURATION
1-2 week
2021 Spring
MY ROLE
Video Director
Video Shooting
Video Editing
TEAM
1 Individual Project
1 Group Project
ABOUT
First Prize & Third Prize, Video Category of The 13th National College Student Advertising Art Competition
About the Product
JUNPING Amino Acid Cleansing Mousse
Product Positioning
A bottle of happiness for your cleansing routine
Product Highlights
Natural fragrance, Safe and gentle, Deep cleansing, Convenient
Target Audience
Skincare beginners, young professionals, students, acne-prone sensitive skin, enthusiasts of natural botanical products...
01
My Solution
Design Interpretations
I want to start the design with the brand positioning of "Facial cleanser that brings you joy", so I aim to deepen the audience's impression of this product.
Therefore, I want to directly express the emotion of "joy", and the most straightforward way is to film a group of people laughing while using this facial cleanser on their faces. When the audience sees this advertisement, they will also be infected by the laughter, thereby generating interest in this product.
About the Product
JUNPING JUNPING Chinese Fragrance Cleansing Mousse
(Conceptual Product, Currently Non-Existent)
Chinese fragrance culture is unique and has a long history. Some people feel that Chinese fragrance is the refreshing scent of jasmine; some feel it's the sweet aroma of osmanthus flowers; while others believe it's the rich fragrance of Dragon Well tea... In your opinion, what scent best embodies Chinese culture and represents the essence of China?
02
My solution
Design Interpretations
Because the scent of the facial cleanser want to represent the scent of China, what I thought of is that when using this product to wash my face, it feels like going back to the ancient and elegant China.
Following the camera, through several scenes of continuous alternation, it expresses a sense of "dreamland". At the end of the video, as the facial cleanser is washed off, it is realized that what just happened was actually a dream related to China. It is the unique scent of China in the facial cleanser that brings users this kind of experience.
Mayinglong Marketing Plan
Marketing Planning Excellence Award, Daguang Festival Academy Award
Brand Marketing Plan · Brand Association · User research
First Prize & Third Prize, Video Category of The 13th National College Student Advertising Art Competition
Advertising Planning Video · Brand Core Values · Marketing
Two different advertisement videos for facial cleansers, highlighting the core selling points of the products: "Bringing joy while washing the face" and "Facial cleanser with Chinese fragrance
